About Me

Driving Growth Across Marketplaces and Digital Channels

Meet Fernando Azevedo — Growth Marketing Director | Marketplace Strategist | AI-Driven Innovator

Most brands treat marketplaces and marketing as separate worlds. I connect them — building unified growth engines that scale across Amazon, Walmart, DTC, and paid media.

Marketplace Growth

I’ve built a reputation as an Amazon growth expert, authoring The Art of War for Amazon Sellers and hosting the Seller Board Show on YouTube.

  • Full P&L ownership across Amazon, Walmart, TikTok Shop, and eBay

  • Advanced Amazon PPC, DSP, and SEO strategies

  • Global expansion: compliance, logistics, and localization

  • Proven record launching and scaling 7-figure products

Growth Marketing

Beyond marketplaces, I design end-to-end growth strategies that unify paid media, influencers, and retention.

  • Paid Media: Meta, Google, TikTok, and Amazon DSP integrated into one funnel

  • Influencers & Affiliates: turning creators into accountable revenue drivers

  • Lifecycle: CRM, subscription, and loyalty programs that maximize LTV

  • AI & Analytics: ChatGPT, Veo, Northbeam, Triple Whale for predictive insights and budget optimization

My Edge

  • Engineer’s Precision – With a degree in Electrical & Industrial Engineering, I approach growth with analytical rigor.

  • Entrepreneurial Drive – I’ve built companies from the ground up and know how to scale under pressure.

  • Proven Operator – Managed multimillion-dollar ad budgets, led global launches, and built repeatable playbooks.

Why Work With Me?

  • If you’re looking for a partner who can:
    ✔ Lower CAC while boosting LTV
    ✔ Balance marketplace + DTC for profitable growth
    ✔ Turn influencers into a performance channel
    ✔ Use AI to unlock competitive advantage

Then let’s talk. Together, we’ll design and execute growth strategies that scale brands — profitably and globally.

What do I do?

GLOBAL SCALABLE INTERNET BUSINESSES

If you are looking for someone who is hard working, who is trustworthy and who can help you go global and scale your brand, send me a message. Maybe, I can help you.

PAID MEDIA
MARKETPLACES EXPERIENCE
AI, ANALYTICS & TRACKING

According to Fernando Azevedo, CEO of social marketing agency Y bus, “Facebook seems all but immune to criticism and downsizing. Advertising agencies and their clients just don’t care that much about number crunching, because no matter how you slice it, Facebook has got the edge on Millennial viewership.”

Steve Olenski - Forbes

Managing an online reputation is by no means an easy job. Fernando Azevedo, CEO of Y Bus, has built his career on finding effective ways for brands to craft a positive online presence. Here are three key pieces of advice he has for businesses looking to get their name out there.

Ayodeji Onibalusi - Entrepreneur.com
WHERE I SHOWED UP

My Resume

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Drop me a message

TELL ME MORE ABOUT YOU

Would you like to know more about my Amazon Brands and my results? Let’s talk then!