Hello! My name is Fernando and I currently live in sunny South Florida. I was born and raised in Brazil, but I am also Portuguese and American. I am an electronic engineer. Actually, I am also an industrial and electrical engineer. And I have a MBA.
I am divided into 2 passions. The first side is related to America – business, innovation and entrepreneurship. The other side is related to Europe – I love the lifestyle, the formality, the education of the old world. Trying to combine these 2 passions is sometimes not possible, but I try my best.
I started my career as financial planner because I am good with data, Excel and Macros for Excel. I wrote a book on Macros for Excel at 27 years-old that sold over 30,000 copies and it was published by a major publisher in Brazil.
Before I turned 30 years-old though, I had to jump into entrepreneurship. I opened my first company to do a logistics web platform for Oil and Gas Companies in Brazil. This company won an award on Innovative Technologies and my system was used on some of the biggest Oil and Gas companies in the world.
However, Brazil is hard place for entrepreneurs, I needed more opportunities and guess my calling was somewhere else.
At 34 years-old, I moved to Silicon Valley. I spent 1 year studying web development at University of California. I also took courses in Stanford and Harvard online. I became better at creating websites and apps, I even learned how be to be a hacker, an ethical hacker, of course. But I didn’t know how to market my services. That’s when I started to learn SEO, PPC and Facebook Advertisement.